The weight of an idea.

How much weight does an idea have? How solid is an idea? It’s sometimes difficult to think about ideas as a tangible “thing” since they seem so ethereal and untouchable.

I think that ideas have a lot more “weight” than people believe. Consider this; every thing around you that is man-made started out as an idea. Nothing sprang forth into existence without first being someones dream and idea.

This web site started as a dream and then an idea. I didn’t just wake up one morning and - poof - I had a web site. It took planning and preparation and work, but it all started with an idea.

The company I work for didn’t just start in the state it’s in today. It started as an idea of one of the co-founders. His idea eventually turned into a booming business, but before there was inventory and offices, there was an idea.

I’ve read that every day, every person has at lease one “million dollar idea” - but most of us aren’t aware enough of the power of our ideas to realize it and capitalize on it. Bill Gates had an idea that he capitalized on - a computer on every desk. This idea, carried out, had made him worth almost $30 billion dollars today.

How often are you struck by an idea that sounds like a winner, but you’re not in a place where you can capture the idea? I’ve been hit with some great ideas driving in the car; I get excited because I think the idea really has merit, but by the time I’m home I’ve let myself get focused on a jerk who cut me off or I let myself get distracted by a song on the radio. Inevitably by the time I get home and am ambushed at the door by my dog and talk to my wife about her day, I’ve forgotten my great idea.

Or I’ll get a good idea for an article for this web site and I’ll think to myself, “No need to write it down, it’s such a good idea I won’t possibly forget it…” and ten minutes later I’m scratching my head, wondering what I was so excited to write about.

The trick is to not let these ideas slip out of your grasp so easily. Ideas can slip out of your head as easily as sand slips out from between your fingers. So to give yourself an advantage, you need to arm yourself with tools that you can actually integrate into your daily routine that will enhance your odds of being able to immediately capture ideas as they come to you.

1) Keep paper on you at all times
It sounds simple, but how often have you scrambled for some scrap paper to make a note, or ended up tearing up a napkin while jotting down a phone number? If you make it easy to keep paper on you at all times, you’ll never have to worry about what to write you idea on.

I like using 3″ x 5″ index cards because they’re big enough to put a lot on but still fit in your pocket easily, you can get them anywhere, and they’re cheap. To make it easy to hold them, I bought a leather index card case from Gifts For Professionals. Levenger also makes a pocket briefcase to hold index cards, but it’s $38.00 and the case from Gifts for Professionals is only $15.95.

I take blank, unlined 3″ x 5″ index cards and print them myself. I threw together a layout that works for me and includes a few nice “features” and I print them up on my laser printer by the hundred.

2) Keep a pen on you at all times
It goes without saying that if you always carry paper, you should always carry a pen, but which pen? A lot of HPDA users swear by the Fischer Space Pen - and as far as a company goes you won’t find one that does customer service better. I have one of their Bullet Pens myself. It’s a great pen, but I have to remember to put it in my pocket every day.

So I got myself a Cross ION pen. I like it because it clips onto my key chain, so if I have my keys with me I have a pen with me. It’s also a gel pen, which I find more comfortable to write with than a ballpoint pen.

3) Keep a voice recorder in the car
A couple of years ago I was given a small, digital voice recorder as a gift. I was never really sure what I should use it for, it only held 45 minutes and the quality wasn’t great. It wouldn’t be much use for recording seminars or classes and there was no way to easily download the contents to a computer, so I would only be able to fill it once before I had to convert everything to notes and delete the memory.

The one thing it had going for it was it was very small and it would keep track of individual entries, so you could scroll to the 15th recording and just play that one recording.

It quickly found a home in my car, clipped to the driver’s side sun visor. Now when an idea strikes me while driving, I just have to reach up and hit “record” to capture my idea. I then jot it on a note card when I arrive at my destination, before I leave the car. It also has the added benefit of being just good enough to record talk-radio, so if I get into an interesting story I want to relay, I can reach up and hit “record” and get up to 45 minutes of the program (music, however, is completely inaudible).

Keeping myself armed with tools to capture my ideas has - I feel - helped me tremendously. Once you understand how valuable ideas really are, you’ll know the importance of making it easy to capture them.

The next step is learning which ideas are the “million dollar” ideas, and learning how to capitalize on them. But that’s something I’m still working on myself!

* * * * * If you enjoyed this article, will you please consider bookmarking it on del.icio.us?

Here are some related articles you might also enjoy!

• You need more than measurement to reach your goals.
• Ready-to-print 3×5 index card
• Do you always do what you’ve always done?
• The Levenger pocket briefcase.
• Are limiting beliefs holding you back?

February 10th, 2006

Entry Filed under: Passion, Inspiration, Purpose, Beliefs